Life Update, and Stoking the Flames of the Brocation

Hello friends. Time for Tim's life update. I forgot where I left you all last. Anyway, I quit my job at the place named after Mark, and moved to another agency that shares the name of the current host of Late Night on NBC. This place is a step up in every way and I'm very happy with what I'm doing. I'm not using names because I feel weird commenting on my job on the internet, but nonetheless I want you all to know what I'm doing.

The client I am working on is a resurging American luxury car brand that currently produces the fastest (production) sedan in the world. Yes, you bitches will try to tell me that the M3, M5, and E65 AMG are all faster (and I would venture to say the same), but the numbers don't lie. We recently started with this brand, and it's going to be crazy, but really really fun. Advertising agencies are very interesting places. The people are smart, they are convinced they can do ANYTHING creatively, and they love pressure. It's a fun environment to work in. The job I am doing is "account management". I am an "account manager". This means that instead of playing with Excel all day (my old job), I talk to the client on the phone, meet them, find out what they want, tell everyone else at my company, and then work to make sure it all gets done. It's involved a few late nights so far, a few mistakes, but a whole lot of interesting/fun experiences. Account management is also cool because I get to touch everything (not physically). I see production, I see concepting, I see finance, I see the client. Despite the fact that it's the "business side of things", I still get a chance to be creative at time. I'm convinced it's a great job for someone with a liberal arts background.

Work has been much of my life, with the balance being taken up by playing men's league soccer, hanging out with the lady, sleep, eating, etc. Viv has an internship in Minneapolis this summer so we snagged a sweet loft to live in. It's been great - obviously there have been the ups and downs (as expected), but I've really enjoyed it. Living with a girl isn't all that bad, but I hate having to put the toilet seat down. Next weekend, I'm headed to my family's cabin for a week-long respite from work and the city life.

After that, it will be close to the end of August, we will move out of our place. I will then move back to Uptown to live with Joel Winer, Lena Tjosvold, and Laura Myers.

BROCATION: what is the deal? WE MUST DECIDE. The next time we will all see each other is homecoming/alumni weekend. So at worst case, let's make a plan then whilst we drink aplenty.

peace outs, cub scouts.

There comes a time in every man's life when he must...

...quit his job and take another that pays more money and makes him work harder.

After much deliberation, I decided last Wednesday that now is my time. I'm leaving the relatively focused media portion of advertising to move into the relatively broad account management discipline. This means that instead of deciding where to place ads, I'm now going to be making sure that everybody works together, that the client knows what the agency is thinking, and that the agency knows what the client is thinking. I have people skills; I'm good at dealing with people. Don't you get that?

So, basically, through some alumni networking, I've managed to snag a job at a much larger/more prestigious agency working in a department that I'll enjoy more on a very intense and challenging automobile account. I will be working much harder and dedicating more of my life to this. I like the challenge.

Now that we've gotten the job news out of the way (and yes, Mark, I will post when I have worked for a while and tell you all about what I do), I can tell you all about how Johnny V and I had dinner in the Crow's Nest on Sunday night. We drank wine, ate delicious food, and peed off the top of Stadium. That's pretty much it.

There are plenty of other things that I could talk about, but I'm lazy so I'm done for now.

Foran out!

Employment & 40s

It turns out that I am now gainfully employed, complete with full benefits, a 401k, and a salary. Most of you know about this recent positive development in my life, but I've yet to really explain to anyone what exactly I actually do. I wrote this post at the end of my first week, but was hesitant to post for reasons explained to all of you in person.

So, let me tell you a bit about my new employer before I start. The company I'm working for is a privately owned advertising agency with its offices in Minneapolis (Advertising, you say? In Minneapolis? Go to New York!). The private ownership is a positive thing - we aren't accountable to some giant multinational holding company, so we have less bureaucracy, more creativity, and a much more comfortable work environment. One of the things that the agency prides itself on is community - everybody in the office gets to know everyone else, there's all sorts of parties, sports teams, happy hours, etc. They make it a really fun place to work. We're also on the rise.

So what exactly do I do? Well let me start by explaining what media does. In a nutshell, media takes the creative produced by, well, "the creatives" and figures out what exactly we should do with it based on the target audience demographics suggested by the account strategists. Media figures out what types of media to buy, where to buy it, how much to buy, etc so that we can place ads for our clients. It's sort of like creating the battle plan, where the creative material serves as your soldiers and the strategy info is your intelligence. At a non-traditional agency like mine, this requires a lot of creativity and brainstorming. Nothing is off limits. I was in a few brainstorms this week and it's really a pretty cool process. We also hear plenty of pitches from sales reps from different media companies.
From a hierarchical standpoint, I am at the bottom. There's a lot of more "administrative" stuff that I have to learn to do, along with just the general art/science of the whole discipline before I can even begin to think about moving up. This stuff includes media plan flow charts, media buy authorizations, learning the billing software, etc. It's a lot of "support", but that's how you learn. I'm enjoying it.

So, that's pretty much my job.

In other news, some of us experienced an epic weekend. Watching you guys swim at conference was pretty sweet - I enjoyed all the races, seeing everyone, etc. 40s last night was ridiculous. I still have a headache despite taking a two hour nap earlier. All I can say is that the cobra struck and I still feel the venom. I need the antidote. I'll let someone else give a more comprehensive post on the weekend's festivities.

Day One

I'm going to post my first two entries in my Russia journal here. I'm stealing internet, and I'm kind of nervous because in Soviet Russia, internet steals you! Anyway, pics will be coming shortly, but you can read about my many adventures in the Motherland!

Wow. What an adventure, and I’m not even in Moscow yet! I’m currently sitting on the plane, it’s 10:00 PM my time but 6:00 AM Moscow time. I haven’t really slept at all, so I’m gonna have horrible jet lag tomorrow. Oh well. We’re flying by Iceland now, according to the screens on the plane, and we just flew over Greenland.
I woke up this morning, got on my plane, and flew to Atlanta, no big deal. Got to Atlanta, sat around the International Terminal, watched some Breaking Bad, laughed at CNN, and tried to read my book about St. Petersburg. While attempting to read, I was sitting by myself at the Moscow gate, about 5 hours before the plane was to leave, when an older man walked right up to me, smiled at me, and said nothing. I looked up, smiled, and looked back at my book, thinking, “Oh no, why me?” Then the man started mumbling in broken English, asking me about customs, when I realized that this man didn’t speak any English and had no real idea what he was supposed to do. At which I said, in Russia, “I speak Russian, can I help you?” The man’s face lit up with a smile, and I knew that I had made my first Russian friend. Turns out that this man’s name is Victor, he’s from Irkutsk, and he was in the US to visit his daughter who lives in Daytona Beach. He wasn’t sure whether he needed to go through Customs in the US or in Russia, so I took him to the information desk and translated for him. After that, we walked back to the gate and talked at length about Russian literature (he likes Pushkin), American literature (Hemingway), Siberia, Pushkin’s family history, and all sorts of other stuff that I know because I sold my soul to the Russian major. I also let him borrow my phone, at which he pulled out a wad of dollar bills and asked how much. I, being a good person, said, “Nothing.” I also helped him to order food at Panda Express. His wife is Chinese, so he claimed to be an expert. I think Victor might have been disappointed in the quality of our airport American Chinese fast food. He asked what Gatorade was, which I couldn’t really explain, but he bought it and claimed that they have some beverage similar to it in Siberia. Then, about an hour before take off, a man with bloodshot eyes, wearing a shirt that said, “My Indian name is Crawling Drunk,” walked/stumbled up to Victor and said hello in Russian. Then he asked about passports and visas. At this point the rest of the Carleton Moscow group showed up, so my attention was briefly diverted. When I started paying attention again, the two were embroiled in a conversation about Pushkin and World War 2. I think the drunk was arguing that the US entered the war late to hurt the Soviet Union. I thought it was funny that 2 Russians that didn’t know each other would end up discussing Pushkin and World War 2. In the end, Victor gave me his phone number in Irkutsk so when we fly to Siberia in May I can go visit him!
So now I’m on the plane, sitting next to a Physics major from Novosibirsk. His father lives in California so he makes the trip back and forth fairly often. He spent the last few days skiing at Lake Tahoe. He seems to be extremely intelligent, he would like to get his PhD in Physics in the United States, but has done all of his undergraduate studies in Novosibirsk. We discussed politics at length, such as the drinking age, legalization of marijuana, Putin, capitalism in Russia, and much more. He was very familiar with the in-flight movies. One thing that both he and Victor have in common is a love of Jack London novels, which isn’t surprising, but I hadn’t thought of it before. Jack London would be the most Russian novelist that America has produced.
I’ve already spoken a lot of Russian, discussed Russian culture in depth, and met 2 Siberians, and I haven’t even reached Europe yet! This trip is going to be amazing.

First day in Russia: very tiring. The plane arrived at 10:00 AM Moscow time, but 2:00 AM Wichita time. I didn’t really sleep on the plane, but once I got off the plane I was fueled by the adrenaline rush that took over my system. Going through Customs and Passport Control was very intimidating, Russian women in military uniform can be very scary. Also, the fact that I have long, blond hair in my passport photo didn’t help at all. Once I got out of the airport, we met Diane, who gave us train and bus cards, 500 Rubles, a plug converter, and documents. Then, Nikolai Nikolayevich drove Megan and I to our homestays.
Russia is not at all like I expected to be. I have never seen so many advertisements anywhere in the world. The shopping centers here make the Mall of America look like a small, scummy mall. There’s a huge Ikea about a mile away from the airport, and I also saw several МакДоналдс during our drive through the city. And what a drive it was. Russian drivers are INSANE. Especially Nikolai, I thought we were going to die about 10 times in the hour and a half it took to get from the airport to my homestay. Moscow is a huge, sprawling city, filled with high-rise apartment buildings that appear to have been built during the Krushchev era. It's very interesting to look at all the cars on the road, the range from old Soviet junk pile to Mercedes and Range Rover is astounding. And the advertisements... Driving through Moscow is an experience every American should have. Moscow streets are eerily similar to the set of Blade Runner.
But the most important part of my day was meeting Galina, my host mom. I think I might have gotten the best deal of anyone (except Nikki cuz she lives with 3 kids and an American). Galina tries very hard to speak English as much as she can, she's very friendly, and her apartment is very nice. I'd guess she's between 65 and 70, she's about 4 feet tall, and she says that her 4 year old grandson will come visit us. I took a nap right after I arrived and slept for 4 hours before I woke up. I gave her the gifts I brought after I woke up. She loved the dreamcatcher I brought her, and wants to put it up in her hallway. She also liked my photo album, especially the picture of the red tree in the yard of my house. After I gave her her gifts, we drank tea and she heated up my dinner. I had a vegetable soup with broccoli, potatoes, carrots, and tomatoes, which was delicious. I got to try Russian bread for the first time, which comes in round loafs and is more similar to sourdough bread than American bread. And the main course she made for me was spaghetti with chicken, which was very delicious.
After dinner I unpacked all of my clothes, and then she asked if I'd like to go out for a walk. Which leads me to my current location. I'm currently at a Coffee House (Кофе Хоус) that's a few blocks down the street from Galina's apartment. I made it very obvious that I'm an American when I walked in because I tried to order at the counter instead of realizing that it's a sit-down coffee house. Oops. But I successfully ordered a green tea, and here I am!
Moscow is becoming very Americanized, but on steroids. Coffee House is a chain, like Starbucks, but you can order beer, wine, or hard liquor. Again, I'm astounded by the amount of advertising I've seen today, it permeates life even more than in the US. Or maybe it's just less subtle.
I only saw a few churches during my drive to the apartment, and 2 building that look like the University. I live very close to Moscow State, as well as downtown Moscow.
Well, that's all I have for now. I'll post pictures at some point, I'm planning on taking about 400 over the next 4 days.