Unoriginal content for sure, but we've been slacking on the blog, and frankly, I think the concept of "Icing" is hilarious.
The idea:
You can approach a bro and give them a Smirnoff Ice. When this is done, the bro must go down on one knee and chug, no questions asked. If an "Icing" is refused, the bro is excommunicated and shunned for life, never to Ice or Be Iced (or talked to) again.
A bro can shield against an Icing by producing their own Smirnoff Ice when an Ice attempt is made. This acts as an "Ice shield" and stops the Icing from occurring.
Icing may happen anywhere at any time. Icings can get creative, and that's where the beauty lies. The website further explains the creative potential. If Iced, one must abide and chug, else risk the consequences. Bros can chant "You got Iced" if an Icing occurs as the Iced one imbibes the Icy beverage.
Read up.
